Transforming Commerce Through Innovation with CI 360
Through the Corporate Innovation 360 (CI 360) program, Nestlé Egypt is driving sustainability by supporting startups that tackle climate, water, and agricultural challenges with scalable clean technologies. With a focus on empowering rural women, reducing agricultural waste, and optimizing water usage through big data, Nestlé is co-developing practical, eco-friendly solutions aligned with its global sustainability agenda.
By leveraging CI 360’s innovation framework, L’Oréal worked with startups to address key operational gaps enabling smarter pharmacy engagement, real-time POS tracking, and agile content adaptation powered by AI. This partnership-led approach positions L’Oréal as a pioneer in commercial transformation through innovation.
Discover how L’Oréal Egypt is advancing retail and commerce through startup collaboration
Joint Innovation Priorities of Nestlé Egypt & CI 360:
Case Study: AI-Driven Irrigation Intelligence for Water Optimization
Description: VAIS collaborated with Nestlé Egypt to tackle water scarcity through sensor-free, AI-powered irrigation solutions. Their precision agriculture platform offers farmers real-time irrigation insights without the need for costly hardware enhancing efficiency, conserving water, and increasing crop yields. This approach supports Nestlé’s goal of sustainable water management through advanced data analytics.
Case Study: Data-Driven Farming for Better Resource Management
Description: Cultivaet joined forces with Nestlé Egypt to empower farmers through data-informed decision-making. By transforming traditional farming into tech-enabled practices, Cultivaet helps maximize resource use, particularly water, while boosting farmers’ incomes. Their platform supports Nestlé’s sustainability efforts by encouraging scalable, smart agriculture models rooted in local practices.
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