L’Oréal Egypt
Transforming Commerce Through Innovation with CI 360
Through the Corporate Innovation 360 (CI 360) program, L’Oréal Egypt is reimagining commercial operations by integrating digital solutions that boost efficiency, data transparency, and local market adaptability. From managing omnichannel pharmacy communication to localizing e-commerce content and automating in-store execution, L’Oréal is unlocking new value through targeted startup collaborations.
By leveraging the CI 360 platform, Nestlé partnered with mission-driven startups to create tangible impact from farm to fork—supporting innovation that bridges environmental responsibility with community empowerment..
Discover how Nestlé Egypt is scaling sustainability through innovation and startup collaboration
Year Joined
Startups Applied
Joint Innovation Priorities of L’Oréal Egypt & CI 360:
- Digitize omnichannel pharmacy communication by tracking WhatsApp prescriptions and enabling data driven refill and demand forecasting.
- Automate in store category management with AI tools that streamline POS material handling and reduce operational inefficiencies.
- Accelerate e-commerce agility through content localization tools that convert global assets into locally relevant experiences quickly and efficiently.
- Build scalable partnerships with startups offering plug and play solutions tailored for retail and commercial operations.
- Drive smarter decision making across sales channels through better insights, automation, and localization technologies.
Startups success stories:
Case Study: Empowering Pharmacies with Tech-Enabled Patient Solutions
Description: Chefaa partnered with L’Oréal Egypt to enhance omnichannel pharmacy reach by building a robust digital infrastructure for prescription management. Their platform connects patients and pharmacies through secure, efficient ordering systems bridging gaps in access and enabling better demand forecasting. Chefaa’s tech driven model supports L’Oréal’s mission to digitally transform healthcare-related commerce across the region.
Case Study: Smart Frameworks for Pharmacy Communication & Data Capture
Description: Cacao Systems Inc, part of Papyri.app, collaborated with L’Oréal Egypt to address the challenge of untracked prescription orders from independent pharmacies. Their AI-powered omni-channel framework integrates both structured and unstructured data, allowing pharmacies to manage and track prescription activity through platforms like WhatsApp. The result: improved refill management, enhanced pharmacy loyalty, and real-time visibility into sales demand.
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