PepsiCo Egypt
Powering Data-Driven Marketing Innovation Through CI 360
Through the Corporate Innovation 360 (CI 360) program, PepsiCo Egypt is driving transformation in marketing through smart media analytics, AI powered content solutions, and deeper consumer intelligence. Tackling key challenges in media optimization, content creation, and first-party data, PepsiCo partnered with innovative startups to reimagine modern marketing in a digitally connected world.
With CI 360’s Open Innovation track, PepsiCo identified marketing-tech solutions that deliver measurable impact from real time dashboards to creative automation and smarter audience segmentation. This initiative highlights PepsiCo’s commitment to future-proofing marketing through innovation.
Discover how PepsiCo Egypt is reshaping the future of marketing through agile startup partnerships.
Year Joined
Startups Applied
Joint Innovation Priorities of PepsiCo Egypt & CI 360:
- Close media data gaps in Egypt through tools that optimize media planning, measurement, and investment.
- Leverage AI to boost creative performance and enable cost-effective content production and influencer vetting.
- Unlock the power of first-party data to personalize campaigns through secure collection, segmentation, and dynamic creative optimization.
- Enable real-time dashboards and programmatic media adoption to increase efficiency and ROI.
- Foster scalable partnerships with startups delivering breakthrough MarTech solutions aligned with PepsiCo’s strategy.
Startups success stories:
Case Study: Real-Time Customer Insights Through Smart Connectivity
Description: WinFi collaborated with PepsiCo Egypt to enhance media optimization by turning public Wi-Fi into a powerful consumer insight tool. Their cloud-first solution provides secure and compliant connectivity while unlocking rich customer behavior data. WinFi’s platform enables precise audience targeting, engagement measurement, and offline-to-online campaign mapping allowing PepsiCo to make data-driven media decisions across multiple channels.
Case Study: Reinventing DOOH Advertising Through Mobility
Description: DUBA worked with PepsiCo Egypt to address challenges in first-party data collection and consumer reach. Their platform transforms traditional out-of-home (OOH) advertising by leveraging mobile units that deliver dynamic ads directly to high traffic areas. By collecting data on engagement and movement, DUBA enables personalized campaigns with measurable impact bringing the ad to the consumer instead of the other way around.
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